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Post by account_disabled on Dec 9, 2023 22:11:45 GMT -6
Enhanced Measurement Events Additional events that can be collected are enabled. For example, they include content views, adding products to the shopping cart, or removing products from the shopping cart. Recommended events suggest specially selected events to collect to obtain more detailed data about user activity. These events include, for example, lead generation ( ), search ( ), or transaction ( ). Custom Events Events you can define yourself to track custom actions or user interactions not covered by automatic or recommended measurements. They can be used to track things like pop-up displays, video playback, or interactions. Before we C Level Contact List dive into creating events in , it's important to understand the benefits of tracking events. With events, you can track every user interaction, from clicking a button to playing a video to making a purchase in an online store. This will allow you to understand exactly how users use your website or app and which actions result in orders or other business goals. This allows you to optimize your website or app to increase its effectiveness and achieve better results. Before creating an event in , it's worth ensuring that the event is not already automatically collected or overridden by advanced measurements. This way you avoid unnecessary data collection and duplication. However, if you don't find the selected event in the list, you can use the analysis options or use Tag Manager. Find out everything you need to know about New events can be created based on existing events, which can speed up the creation process.
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